Research

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Over the last nine years, we have carried out social marketing research on behalf of charities, goverment agencies, healthcare proffesinals and commerical business with an interest is social marketing investment. This knowledge has helped our client gain vital intelligence and manage key sociaetal marketing issues by:


Enabling us to better measure, analyse and predict reactions to emotive messages
Increasing our depth of knowledge of how business and causes interact
Create a more accurate understanding and prediction of future consumer trends.
Gain and transfer the knowledge and expertise from companies, social causes, supporting organisations and academics, which have successfully developed best practice in the field of social marketing
A selection of research projects undertaken;
‘Companies Who Care’ in conjunction with The University of Lincolnshire. A major piece of published research which examined attitudes and motivational drivers to charitable giving and Corporate social responsibility across Britain’s top 100 companies.
Audience and donor attrition research and development programmes for leading Arts organizations.
A major nationwide study into young people and their unique relationship and attitudes to alcohol.
A research program which tracked the impact and effectiveness of business funding and consultancy support with young ex offenders and disadvantaged youth groups.
“Making Music” a UK wide survey and programme aimed at increasing the role of music within the family unit; working with both parents and children.
The Pink Pound; an in-depth study of how some of Britain’s biggest brands market to the gay community.
“Food for Thought” a nationwide survey in out of school clubs, which examined 10,000 children and their families nutrition and lifestyles as part of a health living campaign for a leading supermarket.
A major study across 6 European countries for a global Retail Group, which assessed the ranking of importance of key social issues, their levels of emotional attachment and the impact this created on public charitable selection and giving.
The Caring Face of Britain Campaign; a major research and awareness program which found Britain’s 6 million “hidden” carers.
 
 
 
 
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