Ingenious Group researchers use traditional market research analysis and techniques with the science of social anthropology. This helps us to understand social groups and critical drivers of communities better and at more profound levels to support greater segmentation, message adoption and ultimately drive positive engagement towards social improvement.
Anthropology uses the comparative studies of different cultures and cross-cultural comparisons. It also examines, interprets, analyses and compares the results of ethnography - the data gathered. This allows us to compare and contrast different societies and cultures. We augment our data and research within this context, commentary and analysis, which helps us to anticipate social trends better, identify areas of risk and provide a better forecast of future changes.
This intelligence is applied to both the understanding of current behaviours and predicting the likely responses of stakeholders to risk and rewards mix that underpins communications. This improves the design of behavioural change or engagement programmes and enables our clients to maximise adoption.
Needs Challenges and Opportunities Report
The breakthrough study - Commissioned by clients, The Young Brent Foundation, with the support of John Lyon's Charity, The Goldsmith's Company and Old Oak and Park Royal Development Corporation (OPDC) identifies critical Challenges and Opportunities facing a vibrant, committed community of 100 Voluntary Sector Organisations each dedicated to supporting young People across Brent.Download for free here
A selection of research projects undertaken